The Research Of Business Diversification Risk

Diversified development of the modern enterprise development is the strategic choice, by the theory and practice world wide attention. Diversified development companies to bring new business profit growth, it also brings with it a corresponding risk, many of the world's diversified development company failures due to fading, one of the reasons is because of its diversified businesses the implications of the development of many factors, lack of universal, systematic theory to avoid and reduce the risk of corporate diversification. Therefore, with topics of great practical significance and reference value.This paper first outlines the diversification and risk management theories. Secondly, the analysis of the diversification of types of internal and external risks. Then, Anhui Road, Port Engineering Co., Ltd., for example, analyzes the diversification of risk decision-making process and the specific implementation of the risk. Finally, the use of fuzzy evaluation of the two risk assessment process, the final project for the Road, Hong Kong Limited Liability Company diversified development of risk assessment with specific recommendations for risk avoidance strategies and concrete measures to cope with risks.In this thesis, the actual corporate diversification as a reference, analyzes the risks of corporate diversification, diversification of Chinese enterprises has certain reference value.