A Study On Strategies Of Tea Exhibition & Convention Economy

The economy of exhibition & convention is widely known as "an accelerator of urban economy", "a bread of cities" and "a window to the outside world". More and more operators/manager have received this concept, due to the multiple functions of the exhibition & convention economy in its spilling-over effects for other industries, economic radiation effect, marketing effect. Now it has become a very important marketing method in modern business and sale system. China has been a biggest tea country since ancient times. Tea industry has a huge market with big potential at home and abroad, and face to the new development opportunities and international competition pressure, as a new growing point for tea industry, tea exhibition & convention economy is understood by more people.This article gathers information about the development situation of tea exhibition & convention economy through research, interview, and literature search etc. Raised some questions like the same topic's exhibition hold repeatedly, the government divide not clearly, the company take part in exhibition & convention blindly, etc. Practice the theory of exhibition & convention economy and the principles of economics to analyze the development model of tea exhibition & convention economy by the method of SWOT posture analysis and the case analysis. Devoted to analysis and compare the linkage relations between tea industry and exhibition & convention economy with revolutionary. It vividly shows how the development of exhibition & convention economy and tea industry rely on each other, promote each other and supplement each other.Innovative guided the principles of economics as institutional economics into the research of tea exhibition & convention economy. By the typical cases studies about china and abroad exhibition, found the problem of the development of tea exhibition & convention economy. And put forward some constructive suggestions, like need the government give more supports to the tea exhibition & convention economy, extending the rule of law and standardizing market operation; transformation of government functions, organized carefully and centralized management and approval; the company need make system planning in attend the exhibition & convention; the tea association must to give full play to the role of harmonization management and accelerate the exhibition & convention's informationization; strengthens the organic integration of internet and exhibition & convention, further stimulate the tea exhibition & convention economy's internationalization, marketization and brand development; etc. By offer the tea enterprises attend exhibition & convention's flow and the development of tea exhibition & convention economy model, hoping to construct a suitable road for Chinese tea exhibition economy, thus bring a leap to the whole tea industry.