Study On Brand Stores Design

The design of Exclusive Stores in foreign country has stepped into a climax period of development. Either the breakthrough in the design of architecture, or the promotion on commercial marketing, are emerging out excellent amazing design work. These dazzling results let us realize the gap between the domestic and the international. Thus the design of exclusive stores has begun to be studied. Nowadays, the design work itself and the division of design have become more and more specialized. Facing of the exclusive stores opening, the ultimate goal of this thesis is that analyzing and summing up the design work and combining with existing commercial architecture designing theory form a set of highly targeted principles and methods for designing the exclusive stores.Taking the brand as the command of the design system, Take two aspects of operators and consumers as the starting point, comprehensive using case theory and the method, besides the consumption psychology and marketing related theory, it discussed store design in which it should grasp the specific process and key elements, and also putted out the design related data and methods.Paper is divided into four parts:The first part introduced the whole object of study, the background and significance of the research. Through the analysis of research objects, it makes clear the store's concept, characteristics as well as classification. And through the development and trend of shops, it grasps the overall design, and puts forward the solution to the problem analysis of papers. It can be the matting for the postamble. This part is for the first chapter section.The second part is the proceeding design for the shop. In this part it is further discussed the orientation. From two aspects of operators and consumers it analyzed the needs of architectural design in store., pointed out the influence factors and the design of content. Understanding the design requirements and content, the direction and the guiding principle for designing can be decides. This part is for the second chapter section.The third part is the key section for the paper, discussing the characteristics of design elements, models and approaches. First, it discussed different forms of store's design points. In order to give prominence to the store and other commercial buildings, this part mainly expounds design mode and technique with the brand idea which is combined with the characteristic, showing boutique shops space design analyzing with image design. With the development of commercial buildings and business, taking the commercial display and the development trend of experience as starting point, the paper is written with a large number of cases of auxiliary.The fourth part of the text is summarizing and prospecting. It simply summarized the basic design rules of the brand shop and prospects.The exclusive shop aims at showing the brand and the customer service. Therefore we try to convert consuming activities into a more all-around social system by connecting the avant-garde design idea with the artful marketing strategy as well as using ideas in fashion, culture and life in the context of the exclusive shop. Thus, designing an exclusive shop should be conducted by customers'feeling and the future trend of design.