Experience And Design

Under the trend of experience economy, special hypermarket, as an important form of retail terminal, expresses the new consumption mode. Improve the space and environment design of hypermarket is an useful way to let customers feel about the experience of shopping.Experience consumption is a kind of behavior that people go to buy the "experience" initiatively. Under the development of economy, experience consumption begins to replace the previous consumption mode and becomes a new way of shopping that customers in pursuit of.Experience consumption can be shown in many ways, such as shopping experience, respect experience, convenience experience, comfortable experience, taste experience, entertainment experience, etc. Each kind of experience can be realized in different ways. Combined with the characteristic of special hypermarket, emphasize some experience ways can improve the shopping environment and consumption mode quite a lot.The special needs of experience consumption also give a lot of requirements for the improvement of the shopping environment. From outside space to interior space, from retail area to products display, from supplement of function to the application of new technology, each part has a great potential to be improved. Renovate the strategy of brand management, use proper ways of space design and use new media and technologies, all these ways can help to improve the quality of shopping environment so that it can meets the future needs of economy and consumption mode.