Research In The China's Lingerie Market And Dalian Underwear Enterprise's Marketing Strategy

Textile industry is not only a traditional pillar industry of China's national economy but also an important livelihood industry, and underwear is an important category of the textile industry. The development of China's underwear lasts only about ten years and now is in the growth stage of its life cycle. Therefore, the potential of China's underwear market is very large, and the value of research on it is very high. The analysis of the actual business of underwear is inseparable from the correct theory, so the first part of this paper makes a reference and an overview of the marketing strategy theory.The analysis of China's underwear industry market is an important part of the paper, respectively, discussed in three aspects: the overview of China's underwear industry, the analysis of the underwear industry environment, and the trend of the underwear industry development, so as to have a clear understanding and description of the entire underwear industry market.The analysis of the underwear industry market status serves for developing the right marketing planning. The paper gives us a detailed classification and analysis of Dalian underwear enterprise's market environment, on the basis of which, we make a try and an exploration of Dalian underwear enterprise's marketing strategy planning: narrating from the point of market positioning, marketing strategy and marketing mix strategy ; visioning and discussing from the protection and control of the implementation of the marketing strategy.China's lingerie market research and the corresponding corporate marketing strategy analysis is a challenging task. The paper makes an analysis of the relevant contents and shares with friends in this field in order to study and improve jointly.