The Tourism Development Research Of Jinci Scenic Spot On The Culture View

Jinci scenic spot is the most unique tourist area of Taiyuan, and it owns many history remains from the Western Zhou Dynasty to the Qing. It is extant and the earliest classical lineage and garden buildings of China, with Long history and rich cultural connotation. Jinci museum was established in early 50s of 20th century, protecting this group of precious historical relics, and began the tourism development of Jinci scenic spot. Since the 21st century, driven by declaring world cultural heritage, the tourism development of Jinci scenic spot has accelerated the pace with huge investment, following the projects of recovering the implementation of the Jinci water, demolishing and renovating the surrounding of scenic. Since 2007, Jinci Park was in the large-scale development once again, and the tourism development of Jinci scenic spot had considerable progress. But compared to the ancient city of Pingyao, Yungang Grottoes of Datong, Mount of Wutai, Qiao Family Courtyard of Qixian and other scenic spots of Shanxi province, the current tourism development of Jinci is still inferior to them. Moreover, in the World Heritage Award of 2009, Jinci was even failed to enter "ready list". In this context, the tourism prospects of Jinci aroused concern of society once again.A very important reason of Jinci inscription losing is the lack of clarity in its cultural characteristics and its cultural connotations have not been effective excavated. The culture is considered to be the soul of tourism development, so it has extremely important and practical significance to the long-term development of Jinci to fully excavate and show its deep culture.Therefore, through inspecting historical documents and field survey, the paper concluded the previous research and evaluated the deep cultural connotation of Jinci relics, Jinci Museum and Jinci Park. Meanwhile, it extracted the cultural characteristics of Jinci. Through surveying the tourism development of Jinci, the paper analysis its achievements, but also it has some shortcomings:its cultural characteristics are not clear; Jinci scenic tourism development has caused a certain degree destruction of the cultural relics; there are a lot of deficiencies on Jinci cultural development and display. For this, the article finally put forward some ideas and suggestions on Jinci tourism development from the cultural perspective:Jinci scenic tourism development should focus on the deep studies of its cultural, and highlight the cultural characteristics; and it also should consider the cultural convergence of Jinci relics, Jinci museum and Jinci Park to promote the sustainable development of Jinci tourism. At the same time, during Jinci tourism development it should improve the interpretation system to provide a clear understanding of Jinci culture to visitors, and this will be benefit for the propagate of Jinci characteristic culture.