The Dynamic Marketing Capacity Studies Of Shanghai Jinci Trading Co.,Ltd

With the rapid development of China’s manufacturing industry, plastics has more extensive applications, demand is also constantly increasing, especially in the engineering plastics industry, for its superior performance, and to become the fastest growing plastic varieties. At the same time, the enterprises must face so many issues, such as industry competition, consumer. Shanghai Jin Magnetic Co., Ltd. has engaging in engineering plastics business. With the outside opportunities and threats, how should a company to take advantage of external opportunities and transforming the external threats into the enterprise favorable factors.In this paper, we study the dynamic marketing system of Shanghai Jinci Trading Co.,Ltd. Firstly, we analyze the company’s basic situation and the existing marketing system of Shanghai Jinci Trading Co.,Ltd, including the reasons for fluctuations in sales. Secondly, we build dynamic marketing capabilities model. Thirdly, combined with dynamic marketing capability model, we discuss how the company to implement dynamic marketing system, including how the company to obtain market knowledge, joint with external and internal resources. Finally, we give the suggestions about how the company to respond their customers actively from the corporate level, business level and organizational level. All in all, we hope to enhance the competitiveness of the enterprises, expand market share, obtain a stable sales, and increase corporate value.