| Along with market globalization and China's accession to the WTO, the domestic market opening degree unceasing enhancement, the market competition, the characteristics and the new changes happening, competition from products to brand, brand product, the competitive position of decision in marketing, brand marketing, brand marketing factors leading to represent the development direction of the market.Since the reform and opening, xinjiang economy has achieved great development. In xinjiang, the fruit also entered the people eat dish gradually. Xinjiang fruit with tasty and the characteristics of high content of nutrient elements. But the xinjiang fruit, didn't realize high-quality high-price. The reason lies that the xinjiang fruit has implemented fruit brand marketing or little.Based on the research of the xinjiang fruit selling, through researching of xinjiang fruits, the fruit brand marketing situation and characteristics, we can find its internal problems and challenges. Through the fruit of xinjiang brand marketing environment analysis (SWOT), we can realize the development of xinjiang fruit brand marketing strengths, weaknesses, opportunities and threats. Through the research brand,brand connotation and brand marketing, and puts forward related theory of xinjiang fruit brand marketing strategies. The implementation of brand marketing of xinjiang fruit, so as to improve the realistic significance of xinjiang production enterprise of fruit growers and brand awareness, guide the practice of xinjiang fruit, promot the sustainable development of xinjiang farming.This essay points out that the fruit market, leading gradually to a leading brand of domestic and foreign large enterprises in the direction of the evolution of fruit production. the direction of evolution of xinjiang to survival and development, fruit, will be facing unprecedented difficulties and pressure. Xinjiang fruit must implement brand marketing, make its products and marketing more personalized and core competitiveness, and thus to win the development and expansion of the opportunity. |
