The Study Of Chinese Private Bank Service's Recent Development After Financial Crisis

According to the laws of the development of commercial banks in developed countries, because of the rise of capital market and the changes caused by interest rates liberalization, the proportion of corporate-customers declined, the profit contribution of the wholesale business to commercial banks decreased, while the demands for personal financial services has increased significantly, retail banking and wholesale business keeping pace, as the main service commercial banks provide. Moreover, with the increase of personal wealth, the business of personal wealth management is also becoming hot new demands. Specifically, the private banking business profit margins are very high, much higher than other businesses. Right now, the world's major banks have private banking to improve the bank's profitability and competitiveness.Private banking business treat the clients'wealth management as the core, they provide a lot of services, including wealth management, work, daily life and even to provide advice, planning, implementation of the implementation, which is a personalized portfolio of the series of financial and non-financial services.Although China is vigorously reduce the income gap, but the undeniable reality is that:with the development of Chinese economy, rising income levels of residents, family wealth rapidly growth, more and more rich people in recent days. They do have strong demand for wealth management. China has huge market space of private banking, huge of profits, and already fully open of Chinese banking industry, banks must compete and enlarge the business gradually. To meet the challenges, our banks must promote their comprehensive competitiveness.The private banking business has been developing well in foreign countries, however, for domestic commercial banks, we fall behind in many respects. Therefore, Chinese banks must seize the time and opportunity to display our superiority, develop healthily in the fierce competition.The sub-prime crisis of America in 2007 triggered the global financial crisis, caused great shock in the field of global wealth and financial markets, the private banking business of foreign commercial banks has been hit hard. However, because of the low degree of our financial market openness, we are less affected by the crisis, in particular, the richest groups almost have no direct influence for their wealth. China should grasp the latest trends in post-crisis, draw experience of financial crisis, adjusting to deal with the new situation.The first chapter of this article focuses on the significance of this research and research methods, conclude the importance of the development of private banking business under the basis of summing up and introduction of the private banking business, and to analyze the characteristics of the private banking business.Chapter two firstly analyze kinds of well-known private banking experience, and then, we compared the European, U.S. and Asian regional private banking operations, in order to refer to the experience of the outside world in the development bank's private banking.Chapter three bases on China's commercial banks profit model research, points out that Chinese commercial banks depend too much on credit by the market-based interest rate and macroeconomic policies more than others, which will cause the risk factors. From the bank's point of view, we need to develop the private banking business. From the study of Chinese wealth market, we have enough conditions to develop private banking business. China has great market potential, we point out the necessity and feasibility of developing private banking business from the view of demand. Recently, China's private banking business has been developing for several years and has made great progress. This article summarizes some Chinese banks to carry out the conditions of private banking business, and analyze the internal and external environment of private banking operations to identify the advantages and disadvantages of these banks.In chapter four, we analyze the impact of financial crisis to the private banking business. Financial crisis has enormous impact on the global wealth and the private banks, and changes the trends of private banking business. But for China, the financial crisis is an opportunity for Chinese banks, we should seize the chance to get better development.But the opportunity is only temporary, the bank's weaknesses still exist. Chinese banks must improve their capabilities as soon as possible in order to compete at an invincible position in the future. Chapter five put forward some suggestions for our commercial banks'development.