Development Strategy Research Of CSCL(Qingdao)

In recent years, China, the world's largest market and most economic development potential of the country's foreign trade in the share of global trade rising shipping capacity on the market scale is even greater. That will build into a logistics center in Qingdao, as the carrier, set international commodity capital, information, technology rolled into the new mining policy, under the guidance of the port of Qingdao's shipping and logistics market that is booming good situation. However, the excessive competition in the shipping market, making profits of shipping companies transport a downward trend. In particular, the financial crisis, shipping and logistics companies is even more difficult。In this paper, CSCL Qingdao Company as the research object, to quantitative analysis, supplemented by a small amount of quantitative analysis method for research. First, the use of PEST analysis of CSCL Qingdao macro environment faced by the company to study the use of five force model analysis on the industry competitive environment; secondly, through the development of the company position, business networks and resources, etc. to understand the enterprise's internal state of the environment, and pointed out the existing problems; Then, using SWOT analysis of enterprises possess their own strengths and weaknesses, as well as opportunities and threats analysis, and use SWOT matrix analysis, the development strategy of the company enjoy the choice and determination. Analysis shows that, CSCL Qingdao, the company should focus on the development of container-based strategy as the main strategic direction and including vertical integration strategy and horizontal integration and strategic approach to brand marketing strategy, and meticulous management strategy and customer marketing strategy and human resource development strategy for the implementation of priority. Finally, the company's development strategy for the implementation of the assurance measures.In this paper, CSCL Qingdao companies implement development-oriented strategy of theoretical significance to the implementation of the strategy to other shipping company has a certain reference value.