Under Brand Time Take Unversity Students As Main Expense Community' Advertisement Strategy Research

As a result of the global economic crisis, recent market slump, but there is little effect on a market, it is college and university students. This large campus groups, whether it is purchasing power from the reality of it is from this group to influence the future market of view, are any people who do the marketing can not be ignored.China's college students in the number of the highest in the world, the student population is becoming a new market that can not be ignored, it has a large, strong focus on new opportunities in the market characteristics, as well as fashion, and competition and consumer groups, such as identity tendency. Contacts in the advertising media, and its sequence is different from the general mass media exposure to consumer markets, and supporting the impact of advertising media. Because of this reason, this research is attempting to analyze take the university student as the main expense community's advertisement strategy research: Provides the appropriate advertisement marketing strategy for the business; for provides the countermeasure and the suggestion take the university students as the goal community's media; meanwhile for the campus cultural reconstruction my meager strength.Tide in the economy accompanied by the gradual formation of a buyer's market with the establishment of consumer decision-making style has attracted wide attention from researchers, the United States set a precedent the first scholars, scholars in other countries follow suit, although the broadening field of research, but only limited study and Kendall prepared sproles consumer decision-making style of cross-cultural applicability of the questionnaire as well as the similarities and differences between consumer decision-making style. For our part as a result of a large population, has become the world's largest consumer market, but on the study of China's consumers are very few, particularly in relation to consumption of university students, as well as the campus of Brand Strategy. In this study, on this basis is designed to explore the university campus in the shape of a variety of brand strategy.This article is locates through the research in the university student expends the community the existing brand, from the university student power of consumption, the expense characteristic and between the outstanding brand advertizing strategy's relations, the acceptance authoritative expert's viewpoint, unifies author's concentrating on study, the recombination success brand advertizing case inquired into how it does catch the numerous groups to the brand loyalty. Under the brand time, the brand localization and the promoted importance, analyzes the university student target market emphatically the power of consumption and the expense tendency characteristic; the advertisement and the university student expend the relations between the community:The university student expends the brand tendency already to affect the advertisement strategy the formulation; Otherwise, advertisement, in eagerly anticipates the university student to expend in the process also to have its influence; separately from the visual design angle and the marketing plan angle, uses the actual case to analyze in view of the university student for the main expense community's advertisement strategy; from the campus environment, the university student status, the expense psychology's distinct analysis, the network advertisement marketing and the campus scene interaction advertisement marketing will be the future university advertisement strategy two general trends.