ChuangHua Toys Manufactory Countermeasure Research On Product Innovation

ChuangHua Toys Factory (Small and Medium OEM toys factory) Innovation is the means of production factors will be entrepreneurs and production conditions there has never been a new "portfolio", through the introduction of production systems to obtain the "excess profits" process. Innovation sustains the progress of a nation, is inexhaustible source of a country's prosperity. The enterprise product innovation refers to seize the market potential profit entrepreneurial opportunities in the enterprise's economic activities, and introducing new products or new technology, through the establishment of efficiency, higher efficiency and better production costs lower production management system, realize the combination of factors of production, achieve success in the final goal. The enterprise product innovation is the impulsion of promoting the development of society, with the development of new technology revolution, product innovation has become the theme of world economic development and innovation in the leading role of national economy and become more and more obvious, and the key to the survival and development of enterprises.ChuangHua Toys Manufactory countermeasure research on Product Innovation and other relevant theoretical basis, from the analysis of the current situation of ChuangHua Toys and existing problems in practice and theory of enterprise technology innovation problems is discussed, and briefly introduces ChuangHua Toys Manufactory's product innovation and product innovation in enterprise, analyzes on the characteristics of the model and to avoid ChuangHua Toys imperfect legal environment, the Product Innovation of technology innovation, technology innovation and the financing difficulties of incentive, technical achievements of intellectual property protection consciousness difference, not good at using external sources of technical problems and causes, and put forward the private enterprise technology innovation should avoid ChuangHua Toys product innovation and adapt to the environment, to broaden the financing channels to solve problems of product innovation, establish the financing difficulties of enterprise internal innovation personnel of effective incentive system, and strengthen the management of technology innovation of intellectual property work and strengthening the cooperation with external technical main countermeasures etc.Chuang-Hua Toy Factory Development of Product Innovation, combined with such enterprises in Guangdong, Dongguan is the status of the investigation, analysis, based on the SWOT analysis method used to analyze such enterprises in the product innovation the main problems encountered, common weaknesses and put forward an effective model for Product Innovation and solutions that well enterprises examples of experience, and thus concluded that: Product Innovation and upgrading of small and medium enterprises OEM Toys as well as the importance of other enterprises in China and function.