Study On Development Factors Of Regional Brand And Its Evolutionary Path Based On Industrial Cluster

Industrial cluster as a range of enterprise and market industrial space between the forms of organization have been, and regional economic development will also have a positive impact. As China's industrial structure adjustment, first of all to upgrade several major large number of industrial clusters. As a sign of industrial clusters, regional brand for the significance of industrial clusters has been increasing emphasis on the theoretical community; regional brands to stimulate consumer interest will affect their buying behavior, and promote industrial clusters and regional economic development. Compared with a single brand, regional brand with a continuous brand effect in accelerating the development of related industries at the same time, but also can promote the development of other industries within the region, to enhance corporate competitiveness, stimulate the regional economy of great practical significance. Therefore, for exploration and study of regional brands has become a hot topic. China's absorption of foreign scholars on the basis of the theory, combined with the phenomenon of industrial clusters in China and put forward the theory of regional brand development, content is more substantial, for the construction and development of China's regional brands have a certain guide.In this paper, after the access to relevant theory, discusses the industrial clusters and regional brands in the definition, characteristics and classification. In China scholars to explore the region on the basis of the brand, describes the connotation of brands and regional brands and features, regional brands and enterprises of different brands and regional brands to upgrade the role of industrial clusters. Based on Porter's "diamond" model of industrial cluster competitiveness of research, the development of region-specific elements of the brand to do theoretical analysis. To Porter "diamond" model made the decision based on the competitiveness of industrial clusters regional brand a key element of the brand development process of China's regional problems were analyzed. Proposed to upgrade the context of industrial clusters to enhance regional brands, domestic enterprises should be formed within the region of the internal mechanism of competition and cooperation, foreign brands will have to strengthen regional support for the environment, including the cluster environment, market services, technology development, environment, regional innovation network environment, the support environment. These internal and external factors are interlinked and interact together to form the basis for the development of regional brands.This paper analyzes the regional brand-related industry cluster theory and industrial cluster key elements of the regional brand development and put forward China's industrial cluster means of the further development of regional brands, local governments provide reference for the development of local regional brands. Finally for the development of regional brand factor analysis, on further promoting China's industrial cluster given to the development of regional branding initiatives.