How To Use The Member Points Management To Improve Customer Loyalty

Membership in a foreign country has become integral management of many enterprises to improve the primary means of customer loyalty, and has made some achievements. In the country, including banking, telecommunications, large shopping malls are also starting to use this form to maintain and retain customers. At present, many domestic enterprises are not very well use this new marketing approach to the improve customer loyalty, for their input and output ratio, was largely conceptual, but in the course of their profession, there are some drawbacks. This article will explain in detail the integral management member (Integral Marketing) principle of operation as well as in the actual operation of the problems that need attention in order to Sinopec's "oil thanks" projectExample to explain, and also pointed out that Sinopec in this project and to improve the operation of the proposal inadequate.This paper describes the importance of loyalty, membership integral management (integrated marketing) concept, and how the link between the economics and Sinopec as an example to the entire operation of the process details.Member Points Management (Integral Marketing) in the country as a new management tool to improve customer loyalty well, to further bring good income for the enterprise, rather than the present case, an enterprise of much use. I hope this paper on the integral management (integrated marketing) model to explain, to give more people use this theory to bring marketing reference.