Font Size: a A A

A Study Of IT Strategic Alignment For Jeans West

Posted on:2011-01-09Degree:MasterType:Thesis
Country:ChinaCandidate:M ZhaoFull Text:PDF
GTID:2189360305960050Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Information strategy to serve business strategy, corporate strategy system is a part of, the information construction of the basic program and the overall direction, design and implementation of information system the premise and Is the process in the information must first be considered and resolved.As industry representatives, Jeanswest enterprise information system related to the company's various business levels, has become an indispensable business resource functioning one. However, the lack of information strategy and integrated planning, information technology face the bottleneck. How to build a information strategy with strategy alignment is the construction of enterprise information Jeanswest priority, is devoted to studying this problem.Overall thesis is divided into four parts, the introductory note Jeanswest companies develop information technology strategy; the second part of chapter review of theory, through literature research, collection and analysis of relevant information technology strategy and strategic alignment theories and methods; the third chapter the focus of some papers, combined with theory, and presents a the strategic planning framework on strategic alignment; Chapter investigation through interviews, information on Jeanswest construction enterprises in depth the current situation research, analysis of enterprise information construction in most urgent need to solve the problem, a clear demand for enterprise information, applications of information technology strategic plan proposed to seek solution to tightly integrate theory and practice.This proposed the strategic planning framework on strategic alignment, entrepreneurial realities in solving Jeanswest problem, also for other companies to provide the further deepening of ideas, practice-oriented.
Keywords/Search Tags:Business Strategy, Information Strategy, Strategic Alignment
PDF Full Text Request
Related items