The Analysis Of Direct Investment Of South Korean Companies In China

In recent years, direct investment of Korea companies in China increased continuously. And China has become the second export country of Korea. At the same time, a series of favorable factors has provided great change to the investment circumstance in China, such as the entrance of WTO, the right of holding the Olympic Games in 2008 and the great exploration of the west. To keep stable and continuous growth, Korea companies must acquaint themselves with Chinese investment circumstance clearly and then build growth strategy accord with this variation investment condition of China. But the present status is that many companies rely on the experience and investigation information acquired from other entities or make investment strategy depend on their subject understanding. And some companies even have not clear investment target.This text discovered directly the South Korean Enterprise direct investment's course and motives in china,and analyzed the South Korean Enterprise's domain structure, industrial structure and investment way structure in China thoroughly, and discovered the existed problems when our country attracts South Korea investment. So on the basis of these analysis , we put forward to the policy-type suggestions about how to promote South Korea direct investment further and how to raise its quality to the Chinese direct investment.This paper first ponders the main theory of international direct investment and reviews the status of international direct investment and also observes the strategy of the multinational company's investment in China. And then introduces the content of South Korean investment in China, which includes the phases of Korean Enterprises Investment in China, dynamics and characteristics of investment, examples of succeed and defeat of Korean enterprises investment in China. Also inspects the existing investment strategy again. This article conducts the realistic basic research and presented the investment plan of the South Korean enterprise in China.According to the changing Chinese market status, market tendency, the South Korean enterprise in China's investment needs to adjust its direction of investment. Subside the Korean Enterprises in China and indiscriminate the appearance of investment. To avoid the mistakes, needs the deep knowledge of Chinese market. To the present time, the Economic relation between China and South Korea is good. Later on, it is expected that the economical development will bring more good opportunities between the two countries.