Research On The Application And Risk Of Third Party Payment In P2C

With the application of the Internet coming into people's life, more and more service provider information is put on the Internet, and at this time P2C comes out. At present, although this industry is in its infancy, many companies discovered the value of P2C. Alibaba which is the biggest EC Company had merged its subsidiary company, Koubei and Taobao. They want to build a "big Taobao" to announce they have already come into the P2C industry.Risk comes with the fresh object coming out. According to the principle of risk management, we should find out the risk first, and then control the risk, in order to support P2C.This paper addresses the current situation of P2C third party payment in our country and analyzes participants' behavior by game theory at first. In order to found possible risk of third party payment in P2C, it analyzes with the transaction process by way of qualitative analysis and positive analysis. The risks such as technology risk, credit risk, financial risk, operational risk, law risk and so on. And then analyze the risk on third party payment in P2C based on repast book on the net in "koubei" net. Finally, this paper proposes some tactics on risk control so that P2C could with a better third party payment, a more credible trading platform.The innovations points of this paper:(1)It analyzes the problem of P2C after reading a lot of materials and substantiates the concept of P2C.(2)It analyzes the strength and problem of the P2C third party payment by anglicizing the Koubei.(3)It analyzes the risk of third party payment in P2C from the transaction process.