Researches On Necessity And Strategy Of Changchun Agricultural Bank's Strategic Transition

With the deep development of economic globalization, the financial links between countries become closer. It has been five years of grace period, since China's accession to WTO in 2001, and China's banking sector come to a full liberalization period. Increased competition in the banking industry requires the four state-owned commercial banks to carry out joint-stock reform. As the successful shareholding reform of Agricultural Bank of China, the external environment and internal elements of Agricultural Bank in Changchun have been changed. These changes give a boost to the strategic transition of the Agricultural Bank in Changchun. And adjustment of strategies for the Agricultural Bank in Changchun timely, it will be not only beneficial to its own development, but also promote the process of agricultural industrialization in the Changchun area.In this paper, the research process adopts Ginsbers the balanced model of strategic change, using the comparative analysis and case analysis methods. Selected India, which has many similarities with China's national conditions as a case reference object, Industrial Investment Bank of India (ICICI) as the reference object, analyzing its application of blue ocean strategy, then presents some of the supporting agricultural strategies in Agricultural Bank branch of Changchun.This paper study the development status of the Agricultural Bank of Changchun, Conducting a comparative analysis of relevant indicators Agricultural Bank of China deriving the need for strategic transformation of the Agricultural Bank of Changchun, referring to India's successful agriculture-related financial cases, and then make the strategic choice of exiting Red Sea competitive environment in the right time, look for the "Blue Ocean" strategy. The specific strategies are as follows: First, strengthen the correct understanding of blue ocean strategy in the Agricultural Bank of China in Changchun.Second, continuously carry out business innovation to create superior products. Thirdly, open up new ways to invest in agriculture. Fourthly, continuously strengthen the building of enterprise culture. Fifthly, strengthen the service of "three rural issues" team building.