Research On Development Strategy Of GG Rural Commercial Bank Transition

Since the founding of New China,China's rural credit cooperatives system has changed several times,from the Chinese rural credit cooperative union of the two legal restructuring of China Rural Credit Lloyd unified legal,then convertible into rural commercial banks today.Development of rural commercial banks can not only promote the rapid development of agriculture,funding for farmers to help,we can better enhance our efforts in building commercial banking industry,promote the rapid growth of the commercial banks.Consecutive years,"Three Rural Issues" is the CPC Central Committee and most important concern.CPC Central Committee and State Council to continue to promote the healthy development of rural industry,to solve the increasingly serious "three rural" issue,has promulgated a number of high gold content support for the "three rural" policy document.In support of these policy stimulus,China's rural financial system has gone from traditional to modern,advanced behind the dramatic change,grow and develop very quickly.June 19,2012 GG Rural Commercial Bank was formally established,GG Rural Commercial Bank Reform successful equity.At present,China's economy is in a shift of growth,structural adjustment pains,pre-stimulate digestion period of three important policy overlay,GG rural commercial banks face interest rate market,financial disintermediation,financial and other Internet increasingly competitive environment as an important part of the local financial system,standing on the opportunities and challenges of a particular moment,though GG rural commercial bank outlets and customers has advantages,but these advantages are under specific historical conditions,and not in financial innovation and organizational change to support.Thus,GG rural commercial banks during the transition period to develop the development strategy of how to achieve sustainable development,requires careful study and discussion.In this paper,GG rural commercial banks as the research object,using the theory and practice related to the strategic management of the internal environment GG rural commercial banks to analyze specific analysis of physical resources GG rural commercial banks,intangible resources and development in the presence of the advantages and disadvantages for the development of the Bank's development strategy to provide theoretical support.While the use of PEST analysis,policy and other factors as a starting point,a detailed analysis of the external environment GG rural commercial banks.Through SWOT analysis model is proposed for the Bank's development and its goal of three-year development planning,research and development of the strategic development priorities,develop specific strategic measures to enhance the core competitiveness,improve rural commercial banks in the local popularity and influence GG and strive to build a first-class modern,green bank and specialty banks.Study GG Development Strategy of rural commercial banks,accurately grasp the profound changes in the opportunity connotation strategy to proactively respond to risks and challenges,concentrate efforts on development,adjusting structure,promoting transformation,make up the short board,control risks,and constantly open GG Rural Commercial Bank development of a new realm,in order to achieve sustainable development.