Study On Rural Market Information Resource Integration In Inner Mongolia

Agricultural informationization is one of the main areas in the national economic and social informationization. In market economy context, the rural market information service has become the research emphasis of agricultural information construction. The effective development and utilization of rural market information affect the quality of information service directly. In the process of rural market information service, facing pluralism channels, diversification carriers and broad disseminations, the information resource integration has become the main problem to be solved in the development of rural information, due to segmentation of trap and block, duplicate construction, information island and chimney phenomenon in rural information construction.This article discusses the integration of rural market information in the view of information resources'integration for the current situation of segmentation of trap and block, overlapping in relevant sector operations, lack of harmonization in rural information construction in Inner Mongolia, based on the advanced experience of rural market information service both home and abroad. This research tries to build the integrate model of rural market information resources in Inner Mongolia from the two respects of theoretical and practical, through by taking questionnaire and interviews with household, Agriculture-related government departments and animal products processing enterprises, and interviews in typical areas of informationization. The model includes the rural market information integration model facing information users,the rural market information integration model based on the cooperation of multi-network and the rural market information integration model of "combination of public and non-public" . Second, this paper also demonstrates the three models by typical cases respectively. Third, the research has established four operating mechanism of government guidance, market-driven, government and market driven, interest mechanism. Finally, the paper has build a protection mechanism to ensure the implementation of the integration Successfully, and promote rural market information service in Inner Mongolia, based on policies and regulations, investment, organization and technology mechanism.