| This stage, the competitive environment has undergone enormous changes, competition is no longer subject to geographical constraints, diversification, personalized customer demand led to ever-changing market. In order to better meet market demand, with the fastest speed to provide the best quality of products, enterprises must strive to improve their innovation capacity and market adaptability; so that enterprises can we come to the fore in a highly competitive market. Through continuous customer relationship management and supply chain research and application, give full play customers and suppliers and other collaborators of the role of attention is gradually up business, we recognize that enable customers and suppliers to fully participate in product development, can reduce product development costs, shorten product development cycles, improve product quality and innovation. Under this background, early involvement of suppliers and customers to the company's new product development process to, the ability of suppliers and customers to come into the product design and development. This product development process in the formation of the "supply and demand" is the collaborative product development business model. With product development and manufacturing process complexity increases, coupled with intensified competition for limited resources, the traditional model of product innovation have had a tremendous impact. Collaborative Product Development (Collaborative Product Development, CPD) is mainly characterized by integration and synergy, and gradually become the mainstream of the development model.This paper analyses the importance in collaborative product development in the products' development from the case about the co-operation of Longcheer and Gionee.On how existing models maximize the role of collaborative development to improve the program, hoping to shorten product development cycles, reduced cost, to meet the market demand purposes. |
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