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A Study Of HEJ Between The User And The Net Book Based On C.R. Method

Posted on:2011-01-31Degree:MasterType:Thesis
Country:ChinaCandidate:Z Q CaiFull Text:PDF
GTID:2189360305467068Subject:Art of Design
Abstract/Summary:PDF Full Text Request
In the 21st century, with the rapid economic development of China, the third generation mobile communication technologies (3rd-generation,3G) become mature in its infrastructure. China's mobile communication electronic industry is in an unprecedented situation of rapid development, diffused and flourished in many related industries such as electronics, information industry. According to relevant survey data, the net book market expands and grows sharply. However, due to the anxiety of some manufacturers to the market, the design of net book crushes to the market without sufficient surveys and studies, resulting in the unclear positioning of target users, obscure functions of products, and displacement and other negative factors on price range positioning. Net book has greatly affected the healthy development of China's electronic information products and hindered our design industry to upgrade. The purpose of this paper is based on the user's context research method and application of theoretical exploration of HEJ theory, to find a new set of design approach and thinking, and make the product appeal to the common value of users. According to the research on HEJ theory, we subdivided the target users to create a new design pattern based on culture, age, usage patterns. In this way, the products will meet the users'needs to the best.In this paper, through the survey of Beijing Zhongguancun Mall, Bainaohui Computer Center, Saige Computer Mall and other electronic field trips, as well as target markets tracked users, combined with a large number of domestic and foreign literature in context of research in product design, using the basic method, the author analyzes the values and needs of users with HEJ theory of the objectives of design research and discourse. The theoretical basis of the context research method relies on its value of setting the targets around the user's needs to form the design idea and begin the investigation. The paper is divided into six chapters:the first chapter focuses on the background, purpose and significance of the research methods and research status. The second chapter describes the research methods and put forward the application method and value in the context of Internet. The third chapter outlines the connotation and extension the of the HEJ theory. The fourth Chapter analyzes the market scale and trends about net book and contrast with other similar products and analyzes the potential problem on this issue. The fifth chapter explores and searches user's data through context methods, and builds user's profile models. The sixth chapter further describes the HEJ theory based on context research method and the relationships between users and net book.With the development and upgrading of China's telecommunication industry and Information technology industry, it becomes a must to realize the significance and market value of net book so as to personalize difference consumption of the concept of targeting needs of the epidemic. Thus, it is meaningful and instructive to study on this useful emerging method-HEJ.
Keywords/Search Tags:HEJ, C.R.M, Smart book, User
PDF Full Text Request
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