Study On Customer Management Of CNCB Lanzhou Branch

Customer is one of the most important resources for the enterprise survival and development. As the market environment changing, Marketing Concept of bank managers has transformed from "Business-oriented" to "Customer Focus". Banks should establish and maintain a good relationship with clients, which can not only reduce customer churn rate, reduce costs and increase customer value, but also increase customer benefits. More and more financial institutions have recognized the importance of customer management.Customer management is a concept and a process. Customer value management is the core of customer management. Through "one to one" marketing principle, meet the individual needs of different customers, increase customer loyalty and retention, achieve sustainable contribution of customer value, therefore improve the overall profitability of the business.This paper reviews customer management theory and related research to this topic. According to the ideas and methods of the study of management, for the customer management status of the Lanzhou Branch of China CITIC Bank, analyze the problems in customer management process of Lanzhou Branch of China CITIC Bank; on the basis of empirical analysis, propose a plan to the target customer management of the Lanzhou Branch of China CITIC Bank. At the same time,work out of the organization and team personnel security, information technology support, and risk control measures to go well in the plan implementation process.