Research On The Comprehensive Development Of The Red Tourism On Ganzhou

In recent years, the Red Tourism has become a highlight of tourism industry and attracted nationwide attention thanks to its rapid development. But as an new form of tourism, the Red Tourism is facing many problems, such as outdated development concepts, low utilization rate of resources, single product and development form, lack of participation and experience projects. These problems have seriously restricted promotion and sustainable development of the Red Tourism. Nowadays, with increasing improvement of the travel consuming ideas and the experience demand, it is in great need for us to apply new ideas to re-design the Red Tourism's development.Ganzhou is a famous red tourist destination, a national historical and cultural city, the cradle of the Kahha and the East River. At the present our country has been pushing forward central part rising the apace strategy of central rise, constructed "two-oriented society", the resource-economical and environment-friendly society,and greatly supported the development of the West Side of the Economic Area in Taiwan Straits and the Red Tourism. With this background, Ganzhou should grasp the opportunity accurately to change the concept of development, innovate and develop the ideas, take the development of the Red Tourism as the center, build comprehensive development mode and structure system to guide and promote the sustainable development of the Red Tourism, thus contributes to regional economic development and industrial structure in Ganzhou.The paper starts with putting forward a problem and then analyzes it and solves it. It is divided into seven parts:The first and second part provide some theoretical guidance to the following study of this paper by describing the present situation of the development of red tourism in china, combining with related researches home and abroad and through the presentation of some of the basic concepts and theories of the Red Tourism and tourism development,The third part is the analysis and evaluation about the status of the Red Tourism in Ganzhou. Based on in-depth field investigation, analysis and evaluation of development basis and current situation of the Red Tourism in Ganzhou, the paper has discussed the necessity and feasibility of comprehensive development for the Red Tourism in Ganzhou.The fourth part is the core of the paper. Based on the predecessor's study and the theories and principles of the tourism development, this part studies the selection and construction of the comprehensive development mode of Red Tourism in Ganzhou. This paper considers the comprehensive development of Red tourism must be based on in-depth investigation and evaluation of resources and markets, guided by scientific outlook on development, driven by new-type industrialization, urbanization and new rural construction, through the methods of combining, integration and association as well as government leadership, market orientation and community participation, innovate its infrastructure, products, market and culture management etc to promote sustainable development of the Red Tourism.The fifth part has put forward some innovative thinking and offer reference for Ganzhou based on the model of comprehensive development of the Red TourismThe sixth part is some pointed comments and suggestions for the comprehensive development of Red Tourism in Ganzhou.The last part sums up the paper and is an outlook for the research. This paper argues that as an important and highly distinctive form of tourism, the Red Tourism must seize the opportunity and keep pace with the times. Based on in-depth survey and evaluation of regional resources and markets, we should innovative our ideas and build up the comprehensive development mode suitable for the region of Red Tourism to promote the sustainable development of red tourism, therefore, achieve comprehensive functions of the Red Tourism in the political, economic, cultural and social aspects.