China Mobile "The M-Zone" Brand Marketing Strategy

2010, "The M-Zone" of China Mobile has been growing through the eighth year of the brand building. Meanwhile, the brand marketing model has become more mature. "The M-Zone", as one of China Mobile's customer service three major brands, has established a strong market position.In the new market situation of restructuring in the telecommunications,3G contempt and Internet communications, China Telecommunications market has experiencing strong turbulence, increasing competition and consumers becoming more sophisticated. Facing the new situation, "M-zone" has a practical problem how to adjust the brand marketing.In the first place, this paper analyzes the dynamic area of brand positioning, creating a brand and summing up the brand attributes. Simultaneously, we will combine the market environment under the analysis of specific strategies. Such as:Communication on line, Line PR, Advertising strategy, Network construction Etc. It will found insufficient under the new environment and proposed new solutions through the analysis above. Finally, on the rate of M-Zone brand marketing strategy to make assessments and conclusions.