Study On The Evaluation Of The Government Tourist Marketing Of Qinghuangdao

Government marketing is an important means to develop tourism in recent years. There is a prominent role of tourism to socio-economic development. In order to develop the tourism economy and to promote the society, the Government increased the investment in tourism marketing and expand the investment field year by year. Therefore, evaluation of its effect not only become requirements in tourism development, but also become the object needs in administration office. The study aim of this paper is to analyze Qinhuangdao Government tourism marketing effect through building Evaluation Model. According to the characters, it's first time to analyze Government tourism marketing evaluation by AHP as well as renew the traditional indicators of the Government tourism marketing effort. It evaluated objectively Qinhuangdao Government tourism marketing effort and found out the effective factors, in order to enhance Qinhuangdao Government tourism marketing effort.First, this paper reviewed the relevant study of Government tourism marketing effort evaluation in and out country, combed assessing the concepts of Government tourism marketing effort and clarified content, objectives and principles of Government tourism marketing effort. All what I have done are the foundation of the paper.Secondly, according to the actual situation in Qinhuangdao tourism market and the relevant data in Tourism Statistical Yearbook, this paper analyzes the condition of Qinhuangdao tourism marketing through combing the number and revenue of domestic and abroad tourists as well as the breakdown of Qinhuangdao market.Again, this paper check Qinhuangdao tourism marketing effort from the sales performance, marketing organization, marketing strategy and marketing propaganda four aspects to study tourism marketing results in Qinhuangdao. It selected evaluation indicators, used AHP and non-dimensional approach. It study the output and effectiveness of Qinhuangdao government tourism marketing.Finally, based on the results, Qinhuangdao's location and economic development, that gives some good suggestion to improve Qinhuangdao's Government tourism marketing effort.