| In our country journal market, the masculine fashion magazine progressed by leaps and bounds, occupied the fashion magazine marketplace blank spot, had displayed the flourishing development prospect. The masculine fashion magazine take the male as the essential target reader the numerous communities, as a leisure, consumption, and entertainment content as the main demands of integrated reading, advocated by the concept of the life style and the expense idea, lay stress on fad, the elegant characteristic, pay great attention to multivariate content and comprehensiveness. Advertisement as a major profit pillar, is playing important role in the process of the magazine operation, the edition manufacture is also spends money like it is going out of style, is novel fashionable, is out of the ordinary. So in this thesis revolves around the masculine fashion magazine as the elaboration main body, linked the advertisement commodity with its merchandise and brand, to determine the masculine fashion magazine ads feature of the subject.By analyzing the various types of male characteristics of masculine fashion magazine, I think, at the ads in fashion magazines for men more analytical features, its prints the sponsor high-end, the advertisement delivery quantity also is very bigger, so this paper combinesstyle of the journals of men's fashion magazine features ads.This paper first introduced the survey publications of masculine fashion magazine, and their representatives, followed by a fashion magazine from the male characteristics of advertising content and form of features focused on two major points of this article argument, and finally to the masculine fashion magazine's advertisement brand and the magazine brand establishment and the mold influential role. I hope as a means of promoting masculine fashion magazines and ads can be healthy and rapid development, so the masculine fashion magazine has become a market periodical on new economic growth points. |
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