Research On Consumption Culture Characteristics Of Female Fashion Magazine

The rapid development of the mass media in today’s society，Newspapers、 radio、 television、 magazines、the Internet and other formsof mass media close in our life.With the advent of the era of Chineseconsumer society, the mass media are increasingly presenting the mediaculture of consumerism.Women’s fashion magazine that is in such a contextthe rise and developed,they are fashionable and spread of new lifestyles,andgradually have an impact on the audience of consumer attitudes andconsumer behavior.Conform to the consumer society and health background,"Yuet" as arepresentative of the emerging women’s fashion magazines,it is in themagazine layout, copywriting, advertising and consumer culture reflects thecharacterization, and focus on achieving the spread of consumer culture.Themagazine through the "build Yuet spirit", created a "myth" general life fairyland,guided the women of fashion to follow and worship.Magazine covers at greatlength beauty, weight loss and other topics related to the body, encouragingthe women on "the body’s consumption".Through fashion opinion leaders andother female stars,it implements a recommendation on consumer goods andlifestyle respected.The magazine look attractive packaging, cover title layout,stylish atmosphere inside the pictures are presented to consumers consumerculture feast.Consumer cultural representation of "Yuet " as the representativeof women’s fashion magazine presented with rich cultural life of the communityamateur and promote amateur fashion industry such as positive role of themedia.But there is also a cultural pursuit and alienation caused by bad mediaconsumption and other negative effects.In short, it has between women’sfashion magazines and consumer culture inextricably linked, bothinterdependence and common development.