The Study On The Advantages Strategies Of Narsissus Development In Zhangzhou

Zhangzhou City is one of Chinese top ten flowers cities---the main narcissus producing area, was named "hometown of Chinese Narcissus" for the first output in our country. It has a long historical cultivation."Zhangzhou Narcissus " has a rich cultural background as well as well-known and sets the national trademark. Narcissus industry has great development potential and good prospects for development.The agricultural technology of narcissus cultivation is unique, which has long planting cycle which needs three years from planting to going on the market and cultivation complex. The mechanization level of planting is lower than other crops obviously as a result of the backwardness of agricultural machinery and the poor of agricultural technology. Cultivation process use traditional and inefficient manual methods besides plowing soil and some ditching. Therefore, The mechanization restricts the narcissus industrial development.Zhangzhou narcissus has a long history of sales, Sales network covers major cities in China.But,the main sales model is still extensive and traditional.Fine and modern marketing is at the early-stage. Culture and brand benefit have not been realiazed fully. With our country entering WTO and flower market opening,the domestic market was plagued by "foreign flower", Zhangzhou narcissus was once attacked and the sale was impacted greatly. It become a major issues for the local government and the flower-grower how to keep traditional brands, how to develop the characteristic brand, how to make the narcissus flower industry bigger and how to participate in international competition.This thesis studies the history and culture of narcissus in Zhangzhou, brand effect, sales history and analysis the current situation of the narcissus farming technique and agricultural machinery.First, in order to advance the mechanization of planting narcissus, the mechanization of narcissus planting will be spreaded and upgraded when the conditions of agricultural equipment and technology permitting.To increase select the models of agricultural machinery and test, new methods of agricultural machinery and technique will be sought positively when the conditions of farm machinery and technology are not ripe. Second, with the preaent marketing situation,we analysis the success examples of modern marketing and put forward the ideas of modern marketing which the narcissus should be introduced to the modern marketing. The narcissus product will be improved after improving packaging and fine carving. We must establishe and expand the characteristic marketing channels.we will develop and dominate the market by means of internetmarketing, postal service, express and so on. We adopt marketing strategies and methods through cultivating narcissus amateurs and appreciators, stimulating the narcissus consumption, enhancing the narcissus brand influence, taping market potential and so on.It is fine measures to reduce the narcissus production costs and improve its value with narcissus planting mechanization and marketing strategy. For the government to decide the industrial development decision,these new ways can provide the reference.