The Research Of Promotion Of Our Pharmaceutical Enterprise's Competitive Advantage Based On The Green Supply Chain Management

Our pharmaceutical enterprises are in the hart time now. They have to put much more in the R&D (Research and Development) with a result of lower output. They have to be confronted with the increasing voice of green and the severing competition. Our pharmaceutical enterprise are enlarging strength on GSCM(Green Supply Chain Management) to promote their competitive advantage. In consideration of our Pharmaceutical Enterprise's situation, the cost would be rising in short time. But in long time, carrying out GSCM would make the raw material and disposing expenses cut down. And the competition would be strengthened along with it.In this thesis, the significance of carrying out GSCM in our Pharmaceutical Enterprise was put forward firstly, on the basis of building the model. By analyzing the theory of Competitive Advantage and Comparative Advantage, the current situation of our Pharmaceutical Enterprise was pointed out. Then the environmental factors were put forward from two aspects, macroscopic and microscopic. Through the analysis of economics with the Game Theory, we know that the government's regulation was necessary to the implementation of GSCM reasonably and effectively, as long as the significance of the core enterprise. On the basis of this, cause-and-effect feedback chart was formed with method of Systems Dynamics (SD), which has successful experiences of others to go by. At last, some relative and reasonable measures were put forward for improving our Pharmaceutical Enterprise's Competitive Advantage. Here we investigate the measures in two points of view, Pharmaceutical Enterprise and Government.I hope that through my thesis, our Pharmaceutical Enterprise could draw on the experience of it. Also I wish my thesis could inspire more and more people to study the motivation of GSCM to our Pharmaceutical Enterprise's Competitive Advantage.