Research On Firm Green Innovation And Its Effect On Firm's Performance And Competitive Advantage Under The Context Of Supply Chain

Environmental issues accompanied by increasing industrial activities have attracted a lot of attention.The recognition of the importance of environmental protection and sustainable development has brought different countries and communities to work hard for it.As a developing superpower,China has also given more attention and efforts to environmental protection.However,environmental protection and economic development have been regarded as a dilemma.As the main forces of the economic development,firms' responses are particularly worth exploring.Scholars suggest that green innovation can be regard as an effective way to solve this problem.Through the review and analysis of the existing research literature on green innovation,this study finds that there are still several questions deserves further study:(1)The existing research on green innovation based on the supply chain gives more focus on the cooperation with customers,seldom consider the effect of the cooperation with suppliers.Especially,the systematic study of the environmental collaboration with supplier and customer is very important.(2)Managerial environmental concern is a critical internal driving factor of green innovation,its impact on supply environmental collaboration and green innovation deserves further study.(3)It need pay more attention to the effect of Chinese Guanxi on the different dimensions of supply environmental collaboration and the different dimensions of firm's green innovation.(4)It need empirical study to demonstrate the mechanisms between green innovation and firm's competitive advantage.Therefore,the main issues discussed in this study include:(1)How environmental collaboration in supply chain and the managerial environmental concern affect manufacturer's green innovation,and what is the role of Chinese interpersonal relationship between two firms on the process.(2)What is the impact of green innovation on competitive advantage and the role of environmental performance in it.(3)What is the role of green innovation in the relationship between environmental collaboration and environmental performance and competitive advantage.How the role of green innovation in environmental performance and competitive advantage under environmental uncertainty will change?To answer these questions,this study constructs a conceptual model of green innovation and its impact,and puts forward relevant theoretical hypotheses.Subsequently,271 effective questionnaires were analyzed,and the following conclusions are drawn:(1)The green product,process and management innovation all are strengthened when firm has a good collaboration with its supply chain partners;(2)Interpersonal relationship has a positive effect on the environmental collaboration with supplier,but has no significant effect on customer environmental collaboration.At the same time,the stronger the interpersonal relationship with suppliers,the more important is the role of supplier environmental collaboration on green process innovation.The stronger the interpersonal relationship with customers,the more important is the role of customer environmental collaboration on green process innovation.(3)Managerial environmental concern actively promotes green innovation,it also positively strength the relationship of customer environmental collaboration on green management innovation;(4)Green innovation significantly improved firm's environmental performance,but its effect on competitive advantage acts through environmental performance;(5)he role of green innovation in firm's environmental performance and competitive advantage will change when they meet uncertain environment.This study advances the basic research of green innovation,and provides the theoretical groundwork for future studies,it also enriches and deepens the collaboration theory,eco-modernization theory and contingency theory under supply chain context.In addition,this study also suggests policy makes pay more attention on upstream collaboration in supply chain when they implement supply-side reform,it also gives advice to practitioners that they should guide managers giving more concerns and enthusiasm to environmental protection from the organizational level.Beyond that,it is important for firms to get success in uncertain environmental through managerial innovation.