A Study On Ecological System Model Of Mobile E-Commerce Value Net

Mobile e-commerce is carried out by mobile communications equipment, with the use of wireless communication networks and other wired e-commerce technology integration. It is a new way of e-commerce transactions.At present, China's mobile e-commerce is in a high growth phase. Along with the coming 3G era, new technologies and new application of mobile phones will be more to meet the demand for mobile e-commerce applications. Mobile commerce as a brand new industry, to study its industrial state, to clarify the industry participants' developing status and characteristics, as well as to further reveal the evolution of mobile e-commerce ecological system will not only contribute to correctly judge the status of enterprise species in the ecological system, but also will add theoretical significance and application value to develop mobile e-commerce industrial policy, industrial restructuring proposal and so on.In this paper, based on the mobile e-commerce value chain of services, analyzing the flow of funds between participants, information flow and logistics, the value of mobile commerce network model is summed up. In the analysis of the whole mobile e-commerce industry, the formation of mobile commerce ecosystem model has been worked out by introducing the ecological system concept into the study and dividing the whole industry into the main system environment and ecological systems. In this paper, empirical assumptions, analysis of industry data reveals the Enterprise species status and development characteristics of mobile e-commerce service provider (SP) The full text is divided into six chapters, respectively introducing the main concepts and research methods, the relevant theory literature review, the status and development of mobile e-commerce, mobile e-commerce value network model and ecological system model, empirical research design and assumptions, data analysis methods and related conclusions and recommendations. Among them, the establishment and analysis on mobile e-commerce value network model and ecological system model as well as the empirical analysis of species evolution are the core of this article.