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County Power Marketing In The Sense Of Customer Service

Posted on:2009-10-02Degree:MasterType:Thesis
Country:ChinaCandidate:W C GuoFull Text:PDF
GTID:2189360245475673Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In today's "customer-centric" era, how to better satisfy the demand for electricity customers, is county-level power supply enterprise marketing work. In this paper, from the customer's perception of research, analysis, value and customer complained the cause, how to eliminate customer complaints, marketing remedies to achieve customer satisfaction purposes. The new supply service marketing Strategy that starting from the customer, bottom-up, resolving and digesting contradictions from the terminal is demonstrated. Research results prove that county-level power supply enterprises must be formed and continuously enhance the "customer focus" of the enterprise culture, the "quality of the soul, satisfy client " concept as the quality of each employee's business guide to action, and to provide for clients quality products and services into enterprise members, and the entire process of enterprise-wide common goal.
Keywords/Search Tags:Customer perception, Customer complaints, Services remedy, Customer satisfaction
PDF Full Text Request
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