Case Research On Introduction Of Professional Management In HuiHuang Co.Ltd

It is an important period for Chinese Enterprises to develop in 21th century. With China's accession to WTO and the further development of market economy, the international and domestic economic environment has become more and more complex. There are a lot of chances and challenges at that time. It has become more and more important for the developing Chinese Enterprises to seize opportunities and meet challenges in order to have a better place in the world and domestic market with fierce competition..As the main part of Private Economy, Family Business plays an important role in our country's socialist market economy. Family Business would enter adjustment process for its persist development in new century after coming through twenty years' growth. Single family management is not suitable for the new situation in this period and it led to many problems such as single property rights structure, unreasonable incentive mechanism, the lack of systematic management, high policy arbitrariness, enterprise culture absent from their duties, unjustness and so on. These problems prevent the Family Busmess'rate of development and scale growth. At the same time they have become a stumbling block which holds back sustainable development of Family Business.The paper introduce some theories about Family Business and Professional Management. By the analysis of Family Business in HuiHuang Co.Ltd.. I analyzed some topics about the Family Business, such as existing problems and reasons, evolution of trends, transformation and so on. At last, the core contents of this paper discuss some countermeasures and advices for the Family Business to introduce professional management gradually. The employers and our country must change ideas, transform enterprise culture, innovate the system and change operations. The paper summarizes the experiences of family business and compares with the world developed enterprises in order to find some weaknesses in management and let Family Business to make rapid progress by providing some proposals. If Family Business entered a virtuous circle, it would make greater contributions to our socialist market economic constructions.