Research On Marketing Staff Selection System Based On Post Competency Model

In enterprise's whole activity, marketing is the center link. Therefore, the marketing personnel's work has the important function to the enterprise, the marketing personnel's quality also manages with the enterprise is closely related. However in the domestic marketing development process, the marketing personnel at first only is engaged in the simple sales promotion, most of them do not have the relevant professional knowledge, the school record are somewhat low, its overall quality is less than the standards of modern marketers.Whether is the marketing personnel competent the work of marketing positions, completes the work task to achieve enterprise's goal highly effective, to a great extent depend on the competent characteristic which own has in them. But our country is also insufficient to importance of marketing personnel and the substance of research is not enough. Selection criteria are also based on work experience and a simple analysis, the selection of an effective and scientific are dubious.Spencer McClelland Research Professor of competency model, in order to accurately predict the performance of candidates for future, study of the selection system has brought an opportunity for staff competency model to conduct a comprehensive system of research, the use of explicit features and within the hidden characteristics of a comprehensive evaluation of analytical methods, all the acts of employees and a comprehensive assessment of personal qualities in order to predict the future performance of the candidate indicators.we have a combination of domestic appliance manufacturers--- A company's actual situation, for the concrete problem in view of the A Corporation marketing post, establish grass-roots marketing company posts competency model using scientific methods such as the BEI, expert scoring, etc. And combining the competency-based application form this job,background checks Table set up the selection system of the marketing positions. After selection system used in the marketing personnel's selecting, the problem of A Company are solved.The purpose of this paper is to A for example, based job competency, to explore effective marketing staff selection system, to avoid previous mistakes with subjective judgments, so that the selection of decision-making more scientific and rational, and thus the selection of activities for the enterprise to provide reference.