The Srategic Thinking To Development Of Culture-tourism Industry In Luo Yang City

Culture is the soul of tourism while tourism is the carrier of culture. The combination of them creates a double win situation, producing a new industry--culture-tourism. The culture-tourism industry is fresh and comprehensive one, with many features of high relevance, wide involvement, and powerful radiometric force, so it will become the most positive and potential industry in the recent economic and social development for its ecology, sustainability and high added-value. However, the exploration to the new industry just come to an early stage, inappropriate to its practial process. This paper intends to explore the new industry in Luo Yang city as an isolated case, trying to improve people's understanding of the concepts, values, rules, theories, strategies and measures in culture-tourism industry, and also promoting the development, the core competition, the reputation and popularity of Luo Yang city in a better way, which will have significant practical values and long-term strategic sense for LuoYang city's future economic and social development.Introduction describes the purpose and significance of topics, summarizes Related research and defines the connotation and denotation respectively of culture, tourism, tourism-culture, and culture-tourism.This paper states the points in three chapters. Chapter one describes ten major resources brands to be studied in Luo Yang city. They are root culture, ancient city culture, literature art, stone sculptures and bronze wares, folk houses and customs, scientific technology, the starting point of the Silk Road, the classical literature and teachers' spirit, diet culture, landscrape architecture, among which the root culture is also subdivided into five parts, namely, Chinese's root, family name's root, the origin of classical literature, vocation's culture and the bith of peony culture.Chapter two demonstrates the unique characteristics of this new industry in Luo Yang city, summarizing two principal types of them. Firstly, there are large amount, full kinds and various resources in the city. Secondly, those have good quality, high value and deep influence.Chapter three puts forward the all-round strategy of culture-tourism industry development from the applicable aspects in this city. Luo Yang should aim at the powerful city during long-term development, based on the principle of concerning people as a dominant factor, overall planning, environment through economic development, and laying stress on double beneficial results, trying to avoid misunderstanding of culture-tourism in the simple, static, comprehensive and flat perspective, implementing the policy of special strategy, marketing plan and innovative measures, in an effort to build and maintain information, transportation, available city, politics and principles, and even talents and education. It will layout available tour route with the core scenery and explore resources for high industrial and commercial levels on the basis of the ten major resources brand mentioned on the above.