Discussion Of Stock Brokage Of Chinese Security Company

In this paper, I study the current situation of China's capital market since the share-trading reform, from a strategic management perspective. I summarize the core strategies drawing from abroad and suggest a set of management modes which are applicable to China's security brokerage business. Along with the strengthening supervise and faster tempo in opening to the outside, I suggest that it is important to set up a unique security brokerage marketing system in order to obtain the sustainable development. The rest of the study proceeds as follows:In Chapter 1, I state the topics in this paper, review related literature, and give an overview on the structure and originalities of this paper.In Chapter 2, I investigate the current situation of China's securities brokerage business. Inspired by the theory of core competitiveness, I analyze both the elements of internal resources and the economic status of industrial environment, and propose the main question enterprises need to solve: how to pursue sustainable and inherent competitive advantages based on their own resources?In Chapter 3, I discuss the weakness in the market environment, which constrains the further development of China's securities brokerage companies. I subsequently specify the broad prospects.In Chapter 4, I study the development model of security brokerage system of foreign countries and I summarize experiences as well as lessons which is helpful for China's security industry.Concluding remarks are in Chapter 5. I point out suggestions which are applicable and feasible for the growth strategies of security brokerage business in china, such as improving the basic operation system of brokerage business, setting up consulting service and customer service system, establishing an appropriate brokerage marketing system.