Research On Developing Strategy Of Non-oil Business Of Shan Xi Marketing Company Of CNPC

With the rapid development of China's national economy, the people's living standards are improved. The private cars are rapid growth especially in recent years. High-intensity and fast-paced life has people's consumption concept undergone profound changes. Fast and convenient consumption patterns gradually become a trend. At the same time, with China's refined oil retail market liberalization, a large number of oil companies and foreign joint ventures or wholly-owned filling stations opened. Refined oil retail market is becoming more competitive, the profit margin of oil filling stations and space will be compressed.How State-owned oil marketing companies use the number and location advantages of gas station and promote the gas station from single oil sales to the general service function is the key business strategy under the new situation.Shan Xi marketing company of CNPC has most of the characteristics of oil marketing companies. The article draw up the better strategies of non-oil products for the company from a branch of such a unit, and the company's future development. It is designed to enhance the market competitiveness of branch offices and promote the development of the industry. Through systematic analysis internal and external environment of Shan Xi marketing company of CNPC, the article summed up current operating status of company and proposed the problem of marketing. Through the analysis of market and competitor , integrating theory with practice, the article summarize non-oil business marketing strategy which Shan Xi marketing company of CNPC should be adopt.