Competition Strategic Study Of CNPC Shenyang Company

The programming on corporate strategy are based on the scientific management of the actual conduct in-depth study, which is also a strategic enterprise management science and a product of integration. With the increasingly fierce global competition, the managers of various types of enterprises to have a profound understanding that the modern enterprise management must go beyond the internal management of enterprises, from the partial cross out to a new height. On the other hand, enterprise management to the operation of the overall vision for overall planning from a strategic perspective, According to the strategic objectives enterprises will continue to develop and grow constantly.Along with China's economic development and the strategy implementing of revitalizing northeast China, Shenyang, as a regional sales of oil products is an important strategic region in Northeast of China, is the cake which the major oil companies all over the word will want to divide. Facing the increasingly competition in the market environment, it is the crisis that how the manager of Shenyang company how to think, according to the Shenyang area of refined oil market environment determine competitive strategy to increase our competitiveness and establish a competitive advantage on the Shenyang currently important issues to be resolved.From a strategic aspect, the paper further analyzed the macro-factors such as geography, politics, economy, society and technology in external environment of Shenyang company. It conducted a structure analysis of competition for Shenyang company from the perspectives of trade competition environment, potential competitors, and the interaction between substitute threats and the fixed price system.The thesis has researched and discussed to the strategic planning of PetroChina Shenyang Company bases on the strategic management theory. The essay used Porter structural analysis model in the industry competition, that is not only a comprehensive analysis of the enterprise's internal and external competitive environment, but also the conditions for full comparative advantages and disadvantages of the competition with SWOT matrix portfolio strategy, comprehensive evaluation of the company's competitive Shenyang strategic programs. On the other hand , this essay formulate corresponding strategies and Enacted the implementation of control measures.