Research On The Marketing Strategy Of East China Chemiscal Sales Company Of CNPC

Cultivating emerging industries of strategic importance as a policy was firstly written into Report on the Work of the Government on March 5th,2010, and the relevant state ministries have released or are going to have a series of policies. As a basic industry, petrochemical industry has greatly improved its industry comprehensive strength. The new policy brings about the chance of adjusting and upgrading the industrial structure. Petro China Company Limited, which is a state-controlled general petrochemical enterprise, should seize this moment, considering the differences of areal distribution, to make efficient marketing strategy.This article is divided into five chapters. The first chapter is for introduction. It introduced the research background and the significance and descriped the framework of this paper. The second chapter gave a system analysis about the marketing environment including the macroscopic environment, the company itself, competitors and so on.The third chapter figures out strengthens, weakness, opportunities, threats of this company using SWOT strategy. Combined with SWOT square and strategic vector, the company strategy can be decided. From the analysis, it can be concluded the company is in the opportunity-leading, seizing the chance; the company can make more profit.The fourth chapter is the marketing strategy. Based on SWOT analysis, it puts forward the marketing strategy for the company and the featured chemical products. The fifth chapter gives a series of safeguard mechanism to keep the marketing strategy can produce effect.Through the analysis of strengthens, weakness, opportunities, threats of the company, we hope to put out a series of reasonable marketing strategies and Theoretical Basis.