Study On Blue Sea Strategy Application In Wedding Dress Photograph Business Of Xiamen

Wedding dress photography is not a well-developed industry. There are some companies that provide poor services with high price in this market. These facts affect customers' satisfaction and hinder the industry's development. This article studies the new comer's business strategy innovation in the Xiamen market, in order to overcome some existing problems and provide high lever services.This article is based on Blue Sea strategy theory. Michael Porter's competing strategy theory is widely used in nearly all industries and lots of enterprises. So in order to avoid similar strategy choice, I applied Blue Sea strategy theory to wedding photo company strategy innovation, expected to acquire unique competing advantages.I reviewed this industry's appearance and development in this article, analyzed the market's supply and demand, and inducted the market feature and many companies' business strategy. Based on these, I used both Blue Sea strategy theory and Red Sea strategy theory to decide a market new comer's strategy choice, and find the market opportunity.After studying, I believe that Blue Sea strategy theory could be well used in wedding photo company's strategy innovation and this theory is benefit to company's strategy analysis and choosing. I also believe that business activities should be conducted with considering both companies' and customer's benefit, such we can push the industry's promotion and company's development at the same time.