A Brief Study About Brand Marketing Of Small And Medium-sized Wedding Photograph Enterprises

As the development of Chinese reform and opening to the outside world, Chinese economy is increasing constantly. At beginning of 90's, people changed their mind and had interest in wedding photograph, so such business arouse in China. Wedding photograph enterprise emerged in large numbers all over China after twenty years. The structure and characteristics of market competition had been changed. The competition of business enterprise has headed for the brand from the product. The brand decides the competition position of the product. The brand marketing is the predominant factor in market and the brand marketing is represents the developing direction of the market.Bases on the market economy and combines the actuality of small and medium-sized enterprises in our county, and studies the product brand of the business enterprise and the concept, theories and developing strategy of brand marketing, this paper points out that small and medium-sized wedding photograph enterprises is required to Practice the brand marketing strategy. Meantime, it discusses the reality value of the small and medium-sized wedding photogaph enterprises' brand marketing in our country and analyses its principles and marketing strategy. And this essay introduces importantly some key aspects in brand marketing of small and medium-sized wedding photograph enterprises attaching importance to the customer relation management, abstracts brand core value, the strategy benefits alliance and internet terrace. These aspects will adapt to our country's brand marketing strategy of small and medium-sized wedding photograph enterprises and increase their brand consciousness in our country and guide its brand marketing practices and promote the sustained development of small and medium-sized wedding photograph enterprises.The thesis indicates that the market's predominance will benefit gradually to the domestic large wedding photograph enterprises, and the small and medium-sized will face the unprecedented difficulties if they want to struggle for existence. Small and medium-sized wedding photograph enterprises should put brand marketing into reasonable practice that make its products and marketing more individual and core competencies and thereby it can win the development.