Mid-range Wedding Dress Market Development Present Situation And Trends

Wedding dress, as an important part of the wedding, more and more attentionby the bride-to-be, wedding dress industry competition is increasingly fierce. As forthe Beijing area, just a few years time wedding dress market extremely saturated.Themarket chaotic, product is good and bad are intermingled, serious homogenizationphenomenon. How to promote the development of enterprises of wedding dress? Howto get more market share?How to get through the crisis? It is very worthy of our study.This paper first introduces the development situation of the wedding dress industry,and industry background. Then,We conducted in-depth market investigation,businesscase study and questionnaire, combined with literature research method andexperience summary method, using SPSS and Excel software for statistical analysis ofsurvey data. Finally, apply the research results to the case enterprise operation, aidedcase enterprise market positioning and product R&D, this helps the development ofthe enterprise, and obtain results, provide reference for the wedding dress productionand sales enterprises.