Optimization Of Oil Distribution Based On SCM Integration In Petro China Northwest Marketing Company

With the fast development of economic globalization and IT, the modern logistics, taken as "the third source of profit", is becoming popular around the world. As a new management thinking and practice, SCM (Supply Chain Management) has been widely used in logistics management. How to improve the deliver efficiency and strengthen the SCM benefit is concerned.The retail and supplement of the refined oil is a typical SCM process, which involves scheduling, transportation, sales terminals and other links. In the chain network structure, the unity of refined oil scheduling transportation and distribution will play a crucial role. But China's western region of the refined oil logistics and distributions run independently by Northwest Marketing Company and other companies. This increased the logistics aspect, caused the overall logistics and distribution costs high. On the basis of summarizing introduction of SCM and logistics distribution, through a detailed analysis of logistics and distribution , this article carries on emphasized research about the overall optimization of the facilities of storage & transportation and the network of the distribution. In addition, it established a mathematical model of the overall optimization, meanwhile proposed that the innovation distribution management mechanism and the service operational mechanism, consummates drove the restraint and the personnel training mechanism, which strengthened the optimization plan feasibility.The goal of article is to design a function in overall optimization of the logistics distribution, in order to solute the high cost of Northwest Marketing Company and other co operations, and is to provide a management thought about the optimization of logistics and distribution for other similar marketing enterprise.