Study On The Development Strategey Of RunBai Co., Ltd

Run-Bai is a family of private enterprises in Dong guan City, Guangdong Province, Run Bai company have vigorously develop from a single industry into a diversified industrial company with the good policy and market opportunities, in the last decade. During the economic globalization and the low-profit era, effect by the international financial crisis and the "double shift" policies in Guangdong, the profit of Run Bai is fell year-by-year, some branches is in loss, bring a lot of internal management questions.Run Bai Company faces the stern challenge in its survivals and the development. It's industrial structure, development model, administration mode, personnel mechanism must be accord with company's developmental strategy. The high-level managers of Run Bai Company pay attention on that.In this paper, base on Run Bai Company's development, analyze and explore the company's external environment and internal conditions, put forward the company's main problem. Then carry out SWOT strategic analysis, draw the according develop strategic objectives, and select the company's overall development measure and business development plan, solve practical problems of the company. Control the operation of the company and take the protection measures to promote profit of Run Bai Company. So will forge Run Bai ahead and achieve the strategic objectives of the company.