The Research On Phasic Strategies In The Development Of Chinese Family Business

Family business's role in world economic development is always the concern in the business and academic circles. Since the reform and open up, Chinese family business has been in rapid development and has become the growth point of Chinese economic development. However, the life cycle of family business is not very long. Few of them can go further. So how to extend the life cycle of family business to achieve sustainable development have become the key issue and core issue of the development of family business.This article integrated the corporate life cycle theory and the characteristics of family business. It discussed the noncontinuity and complex features of the life cycle of family business based on the complexity theory. And then the article discussed the characteristics and rules in the different stages of the life cycle of family business. Based on the research the author proposed the corresponding strategies in different stages. This could help Chinese family business know their current stage according to the demand of market and internal situation. And then they can change management strategy accordingly. They can take technical innovation, management innovation or service innovation and so on. This can make Chinese family business cultivate the core competence of the corporation to face the fiercer competition and achieve sustainable development.As to the frame of the paper, the author describes the research background, significance and the research method firstly. Secondly it's the overview of family business. It defines the definition and the characteristics of family business, as well as the reviews of domestic and overseas researches of family business. Then it's the theoretical model of family business development. The author discusses the characteristics and of family business life cycle based on the complexity theory. The author elaborates the different stages and features of Chinese family business life cycle. Then the author analyzes the strategic environment of Chinese family business, followed by the management strategies that can be taken in the different stages of life cycle. Finally it's the case analysis of the strategies of Hope Group.