Research Strategic Transformation Of Juneyao Group

JuneYao group was founded in July 1991, has been 17 years of development. Now JuneYao group with aviation transportation and marketing services serve as main business, and buyers and investment fields. Existing staff of more than 5,000 of JuneYao group, one of China's top 100 private enterprises. And established company mission: to become a longevous enterprise in the international modern service excellence.This paper attempts to analytical JuneYao group diversification development strategy, think this kind of layout unrelated diversification strategy, this is important factors that will be restricted the development of JuneYao group. Based on the present situation of JuneYao group, including development, industry distribution and system construction of research and analysis, proposed the improvement JuneYao group development strategy and tactics.JuneYao group diversification development strategy, will be the development of the enterprise "trap". Diversification development has been badly distracted JuneYao group business development, though the dairy farming started earlier, but far behind the Mengniu company, Real estate is not same heavyweight Vanke enterprises. JuneYao group scratch in aviation industry, breaking monopoly state-owned enterprises has been realized, the market operation of China's first private airline company. Because of technology, capital and other industry, trade barriers to entry, will therefore high block in the door, according to the Matthew effect, will reap greater market share. JuneYao aviation preliminary operation in good financial situation, and gradually expand market share. So give up diversification development strategy, and gradually focused main industry. Currently, the modern services situated "CASH COW" and aviation for "STAR" combination will be JuneYao group get a hundred years of achievements.JuneYao group is an epitome of the development of Chinese private enterprises, is a representative of the enterprise. Therefore, the study of the enterprise is realistic.