A Study On The Exploitation Of Shanghai Industrial Tourism

As a newly developing product, Shanghai industrial tourism has obtained considerable development. With a large scale and special features, it has been becoming an important part of Shanghai urban tourism. However, there are still some problems in the exploitation of Shanghai industrial tourism. The study on the exploitation Shanghai industrial tourism is also lagging behind relatively. Tourism academic circles and enterprise managers are facing some practical problems, including how to understand the present situation of the exploitation of industrial tourism and how to analyze and solve the problems in it. In order to understand Shanghai industrial tourism comprehensively and promote its health development, the paper analyzes its general situation, exploitation and tourist market in details. Based on the analysis, the paper points out some problems in the exploitation of Shanghai industrial tourism, and comes out with corresponding exploitation measures.This paper consists of six parts.Chapter 1: Introduction. This part introduces the background, significance, methods, content and theoretical basis of the study. The author defines some core conceptions of the exploitation of industrial tourism and then, gives a brief survey of the related study at home and abroad.Chapter 2: The general situation of Shanghai industrial tourism. This part mainly introduces the resource and the exploitation history of Shanghai industrial tourism.Chapter 3: The exploitation of Shanghai industrial tourism. First, the paper introduces the situation of product exploitation of Shanghai industrial tourism, including its spatial division, product system and National Industrial Tourism Demonstration Spots. Then the author analyzes and concludes the characteristics of the exploitation of Shanghai industrial tourism from three aspects including management work, development model and marketing model.Chapter 4: The tourist market of Shanghai industrial tourism. The first section classifies the tourist market of Shanghai industrial tourism according to different types of standards and analyzes their characteristics respectively. The second section gives a brief introduction of the questionnaire and then, does a detailed analysis of Shanghai industrial tourism' tourist market according to the results of the survey.Chapter 5: The problems in the exploitation of Shanghai industrial tourism. According to the references and the survey, the paper points out various problems existing in the product exploitation, marketing and daily operation of Shanghai industrial tourism.Chapter 6: The exploitation measures of Shanghai industrial tourism. By applying the theories of tourism and marketing, this part comes out with some effective exploitation measures corresponding to the problems in the exploitation of Shanghai industrial tourism.