The Research On GREE'S Special Operation Model By Financial Report

As managers we should not only concern the development of enterprise but also study good management experience and methods from other excellent companies at any time.We should use reasonably the experience according to our own enterprise situation to perfect enterprise management and develop enterprise faster and better. We as other enterprises persons have limited opportunities to obtain business management information from other enterprises.Enterprise financial report is most complete and useful information that we can obtain in low-cost because government policies and regulations require that listed enterprises must disclose their financial reports.How to interpret financial reports and how to analyze enterprise business strategy appropriateness through financial reports is our focus.The financial statements are the key information to the financial report.The financial statements analysis is the most important contents to the financial report analysis.The financial statements analysis framework provided us with the analysis steps,thinking and methods to the financial statements analysis.The financial statements analysis steps include mainly the following four aspects:(1) strategic analysis;(2) accounting analysis;(3) financial analysis;(4) prospects analysis.This paper analyzes Gree Electric Appliances,Inc.This paper interprets Gree Electric Appliances,Inc's financial reports according to the financial statements analysis framework.This paper also analyzes business model that the financial reporting data have a profound impact on according to the related indicators.The enterprise's business model is the collection of continuous access to get profits.Gree Electric Appliance,Inc as the industry's leading enterprises,Its market share,scale and the ROE ratio is first in home appliance industry.Gree Electric Appliance is one of the few excellent Chinese companies and its business model is worth to study and explore.In financial analysis,this paper choses the Midea and Qingdao Haier that are the advanced enterprise in the same industry as a horizontal comparison object.