Improve The Core Competiveness Of AB International Trading Company By Inserting The Value Chain In Up Value Chain

Since China entered WTO,especially since from 2007,China's foreign trade environment has gotten great changes:domestically,foreign trade policies adjust, duty draw-back decrease,RMB increase in value sustention,new labor law takes effect,internationally,the states arose serious Supreme Mortgage Crisis which further caused financial crisis,euramerican countries impose technique barrier and enhance protectionism;under such harsh situation,what course to follow puzzle personnel of medium and small foreign trade enterprises.Applying SWOT theory,this article analysis domestic and international environment of AB international co.,come up with export enterprises' developing strategy under current environment.Focus at the aspect of global value chain,further bring forward AB International co.to enhance the status in the value chain,change from inserting the value chain in low value chain to inserting the value chain in up value chain,and the core idea is to increase the core-competiveness of AB international co.And it brings forward how to form AB international co.from following aspects:Evade risks and improve the cost controlling,Improve the running efficiency and coprofessionalism,Create value for customers,Innovation.Finial,analysis to inserting the value chain in high value chain can improve the value of brand and the level of internationalization.